Our Mission
TRUE NORTH FINANCIAL – OUR MISSION:
- Just as debt reductions and payment extensions have been provided to banks and major corporations, it is appropriate in this economic climate to accommodate the small to mid-sized business owners in their time of financial stress and hardship.
- In an era of “bailouts”, small business owners deserve a seat at the table.
- Business owners deserve a skilled, experienced, cost effective and aggressive advocate. True North Financial is that advocate.
At True North Financial we believe that, as the process of recalibrating (resetting) of business debt continues, creditors are at a distinct advantage over the small business owner. It’s a one- sided fight. As small to midsized business owners can rarely find an experience, caring and cost effective advocate. True North Financial was established by seasoned legal and business professionals to level the playing field for the small to midsized business owner.
It’s no secret that the world has been on a spending spree for decades. Much of that spending was “paid for” with credit… borrowed money. Those bills are all coming due and that has produced a global liquidity crisis. Our country, indeed the world, is responding to the crisis by engaging in a long-term process of recalibrating (re-setting) values of all types of assets.
True North Financial understands that business debts (obligations to repay when held in the hands of creditors) are one type or class of assets. Our federal, state and local governments and corporations are engaged in this recalibration process. All have witnessed recalibration in the form of accommodations being made by some (e.g., the federal government) in favor of others (e.g., banks and big corporations). As this process unfolded on the world stage, True North Financial began to ask these questions, “How can we see the small business owner at the same table as General Motors and the banks? Who will speak up for the small business and mid-sized owner in this process?”
Accommodations are the most logical response to the new global reality – near universal cries of “hardship”. “Bailouts” are a form of accommodation that all are familiar with. True North Financial believes bailouts and the on-going recalibrations of values are a necessary evil but appropriate and should not only be extended to the rich and powerful.
Isn’t it time for your “Small Business Bailout?”


